Knowledge is at the centre of the Akava Asia campaign on behalf of education and skills

Akava launches the Akava Asia campaign to initiate discussion about themes related to education, skills and the future of Finland. The aim of the campaign is to get education policy decision-makers to understand the significance of skills in securing Finland’s success and to empower them to make choices and decisions accordingly.

The media and citizens need to demand that they provide more precise information and discussion based on research regarding the direction and choices related to education policy, in order to make decisions that are justified.

“Akava is a trade union confederation for the highly-educated, professionals and managers. A substantial part of our promotion of interests is defending high-quality education and skills as well as education and research resources. We also ensure that funds are spent efficiently and that they ensure the quality and efficiency of education and research,” says President Sture Fjäder.

Akava’s promotion of interests includes initiating and maintaining discussion on a variety of topics, for example, the role of education and skills as a motor for growth policy.

Working life is changing, and with it changes the need for education and skills. During the campaign, Akava reminds everyone that the well-being and competitiveness of both the individual and the entire Finnish society are built and grow on a foundation of education, civilisation, skills and research.

“Without educated and able professionals there will be neither work nor a future welfare society. We challenge the media to demand decision-makers and education policy experts to engage in long-term consideration and provide research data on the cornerstones of education and the means by which we can get back to the forefront of development and stay there.”

The Akava Asia campaign continues until the end of May. You can check it out on Akava’s campaign site, which is mentioned on various national online, social media and outdoor adverts.

Akava and its member unions are on display at the Akava Pop Up event at Unionkatu 25 during May Day week. During May Day week, the Akava Pop Up office organises different discussions and events, for example, career information, guidance and interest supervisory services. You can also meet the experts and management of Akava and its member unions. The programme information is available on the campaign site and Akava’s web service.

“Akava Pop Up offers an intimate look at the work that the employees of Akava and its unions do for their members and society. The much-publicised labour market negotiations are only a tiny fraction of it. We invite you to come meet us at Unioninkatu in three weeks’ time,” says Communications Director Marjo Ollikainen.

You can follow and comment on the Akava Asia campaign on social media with the hashtag #AkavaAsia

The campaign website is www.AkavaAsia.fi

Additional information:
President Sture Fjäder, tel. +358 (0)400 609 717, twitter: @SFjder
Communications Director Marjo Ollikainen, tel. +358 (0)50 5914 818, twitter: @MarjoOllikainen

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